Canadian Electrical Wholesaler

Southwire Canada

September 21, 2107

Southwire Canada has made multiple process and organizational changes to help improve accessibility, accuracy, consistency, reliability, responsiveness and timeliness in all customer interactions. This includes a number of new appointments to the Southwire Canada team.

Maureen Russolo has joined Southwire Canada as Vice President, Customer Experience to lead improvement efforts. Maureen has more than 20 years of expertise in customer experience management. She led customer experience improvement efforts with Union Gas. She then managed Green Shield Canada’s national customer service operations, a team that handled all aspects of customer relationship management. Maureen will lead our Account Management, SAP and Supply Chain teams to help ensure that you get your products on time.

Jim Rotz joins Southwire Canada as Vice President, Sales. Jim is an executive with 36 years of experience in the Canadian Electrical, Commercial, Industrial and Retail channels. He has held leadership positions with Fortune 500 companies, including General Electric, United Technologies and Newell Brands. He is a former EFC Board member and a former executive member of the EFC National Advisory Council.

Rob Farrell joins Southwire Canada as Vice President of Marketing and Business Development. Rob is an experienced Marketing and Sales executive with more than 25 years of involvement in the Canadian electrical products manufacturing industry at Eaton Corporation. He has held leadership positions in operations, sales and marketing and has broad experience in customer-facing functions.

Along with these organizational changes, Southwire Canada is making changes to the processes and systems required to improve all aspects of your customer experience. Our customers will start to experience these changes in the coming weeks and months.

For more information:

https://gallery.mailchimp.com/e15b3c5298cd02245d2f03c17/files/7e2e67eb-5712-4d7c-8e6f-7771636a02ee/SW_Canada_External_Organizational_Announcement_Final.pdf

 

 

 


By Shoynear Morrison

The importance of using the right tone within communications and marketing can be easily underestimated. Within these fields words are used to convey specific messages and meaning regarding a brand.

What does the word tone mean and how can understanding its meaning allow you to apply this literacy device?

Well... The Merriam-Webster Dictionary defines the word tone as an “accent or inflection expressive of a mood or emotion, the pitch of a word often used to express differences of meaning.” Aka… tone, is the way we say something and creates emotion. 

 

Read more...

 

 

 

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