Canadian Electrical Wholesaler

Peter Reist

 

Tony DiMatteo, Vice President & General Manager of Viscor Inc., is pleased to announce the appointment of Peter Reist as Vice President of Sales & Marketing and Assistant General Manager. Customer Service, Marketing, Canadian Sales & US Sales will all report to Peter and work with him to further develop their sales and marketing efforts.

Peter joins Viscor from OSRAM where he held the position of National Director of Specifications. Peter is an accomplished engineer who brings a wealth of experience within the lighting & controls industry, having spent the last eight years developing and selling ENCELIUM lighting management systems.

Tony DiMatteo said, “Peter’s extensive experience with lighting controls and intelligent lighting solutions is a welcomed addition to the Viscor Team. I’m confident that his balance of engineering and sales experience coupled with his value of strong marketing will help to further advance Viscor’s place in the industry as a leading manufacturer of quality lighting solutions.”

Viscor Inc. is the largest independently owned manufacturer of luminaires in Canada. Family owned and operated since 1952, Viscor manufactures quality lighting products under the Visioneering, Certolux, and TBR Lighting Brands. Viscor boasts a complete line-up of energy efficient lighting solutions for industrial, commercial, medical, institutional and architectural applications.

 


By Shoynear Morrison

The importance of using the right tone within communications and marketing can be easily underestimated. Within these fields words are used to convey specific messages and meaning regarding a brand.

What does the word tone mean and how can understanding its meaning allow you to apply this literacy device?

Well... The Merriam-Webster Dictionary defines the word tone as an “accent or inflection expressive of a mood or emotion, the pitch of a word often used to express differences of meaning.” Aka… tone, is the way we say something and creates emotion. 

 

Read more...

 

 

 

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