Canadian Electrical Wholesaler

Looking Back

Electrical distributors must remain in both the electronic and electrical ends of the business to be successful, said Bryan Smith, President of Electrozad Supply Co., Windsor, from 1977 to 1982. “The electronics is the brains end of things. The electrical side is very important too.”

Among areas where electronics have made a strong impact were programmable controllers, cable and instrumentation, which have gone completely electronic.

His company now had two salesmen who devote all their time to electronics.

Mr. Smith emphasized the importance of electronics training for these and other personnel. “We teach the rudiments of getting involved in electronics. We encourage our people to take courses in it and we send them to every available course offered by manufacturers.

For Electrozad, the programmable controller marker is a particularly promising one. He said it will grow four- or five-fold by 1990. Selling peripheral devices for PCs will be equally profitable. Similarly, the market for electronic wiring and co-axil cable will grow in proportion to the upswing in demand for PCs, as will the demand for DC drive packages.

The decisions by Windsor’s vast automotive industry to install PCs “made our decision to get into them in a big way that much easier,” Mr. Smith acknowledged.

He says if distributors want to really survive, they must get their feet wet in electronics. “We definitely would have suffered if we hadn’t gone into electronics.”

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Study

Technological change has often been the cause for major market disruption. Consumers tend to benefit from these kinds of disruptions through improved service levels or radically lower prices. Wholesalers and distributors, however, have fewer means to drive changes themselves.

 

Here in Part 3: successfully operating in added-value market segments. This requires applying a number of different levers, usually at each step of their sales channels. . . Read more 

 

 

 


By Shoynear Morrison

The importance of using the right tone within communications and marketing can be easily underestimated. Within these fields words are used to convey specific messages and meaning regarding a brand.

What does the word tone mean and how can understanding its meaning allow you to apply this literacy device?

Well... The Merriam-Webster Dictionary defines the word tone as an “accent or inflection expressive of a mood or emotion, the pitch of a word often used to express differences of meaning.” Aka… tone, is the way we say something and creates emotion. 

 

Read more...

 

 

 

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Canadian Electrical Wholesaler is surveying Canadian Electrical Industry Businesses. This short survey (5 multiple choice questions) will aid in determining the the state of Canadian electrical businesses and provide valuable insight into industry shifts. 

We thank you for your time in filling out this survey.

Take survey here: https://www.surveymonkey.com/r/CEWbusinesssurvey

 

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